New HomeJab study shows impact of COVID-19 on real estate agent marketing spending trends
Study reveals stark geographic differences for real estate photography orders
Cherry Hill, NJ – Thursday, March 17, 2022 – A new study of real estate photography data from HomeJab finds a significant geographic difference in the amount of marketing dollars agents spent before the pandemic for listings and the amount they spent coming out of the height of the COVID-19 outbreak.
HomeJab, which provides real estate agents on-demand professional real estate photography, 3D virtual tours, aerial, and other visual production services in every major US market and all 50 states, studied more than 43,000 real estate photography assignments from 2017 to 2021 in five regions: Midwest, Northeast, Southeast, Southwest, and West.
The new HomeJab research found:
1. Real estate agents in the West, Northeast, and Midwest are spending more for real estate listing photography services coming out of the pandemic than before the start of the pandemic:
1A: West: Up nearly 9 percent (8.7%)
1B: Northeast: +7.5%
1C: Midwest: +5.6%
2. Real estate agents in the Southwest and Southeast either spent more or modestly less for real estate listing photography services since the pandemic began:
2A. Southwest: -0.6%
2B. Southeast: +2.8%
3. Nationwide, the average real estate listing photography services order was up 5.9% from post-pandemic orders, and now average $229 per order.
4. Real estate agents in the West spend the most for real estate listing photography services, averaging $279 per order.
HomeJab media release continues in the We Get Around Network Forum (www.WGANForum.com)