298. Six Reasons Why Matterport Will Launch Project Genesis Monday (3 June 2024) | #mttr #csgp

Six Reasons Why Matterport Will Launch Project Genesis Monday (3 June 2024)

Commentary and analysis by
Dan Smigrod
Founder and Managing Editor
We Get Around Network Forum and WGAN-TV Podcast

Hi All,

Matterport will likely announce on Monday, 3 June 2024 that Project Genesis is now commercially available to all.

If that's true, what I wrote about a year ago (and reprinted below for your convenience), becomes relevant and timely:

✓ Matterport Genesis Generative AI Magic: Will it Make Competitors Irrelevant?

"Project Genesis" was first announced 14 June 2023 that it was in development, would include these super-powerful features:

✓ decluttering of Matterport digital twins (residential and commercial spaces)
✓ remove objects
✓ virtual staging of Matterport spaces using AI (easy prompts) (resident and commercial spaces)
✓ space planning of commercial spaces "How many people can fit in an open floor plan design?"

(Project Genesis likely contributed to CoStar's plans to acquire Matterport by the end of 2024).

Matterport CEO RJ Pittman in this video released on 14 February 2024 said:

And when it comes to remodeling, we are especially excited to talk about the future. Matterport has become synonymous with digitizing and documenting physical spaces exactly as they exist today. But later in 2024, Matterport will enable you to reimagine what any space could become.

We call it Project Genesis, and it incorporates Matterport's decade of machine learning and AI experience with breakthrough generative AI to bring new design and furnishing ideas to life at the click of a button.

First, just imagine being able to instantly defurnish an existing space to see it as a blank canvas with all the dimensions and spatial data in place, a photorealistic 3D as-built digital twin. Or maybe you'd like to be more selective and remove unwanted objects individually, perhaps to clear out the clutter.

Ultimately, spatial visualization is Matterport's greatest strength, which is why we're so focused on creating breakthrough tools to let you visualize your space with different interior design styles and furnishings automatically in true 3D.

With our 2024 Winter Release, we're thrilled to unveil the next generation of digital twins, packed with fresh insights, automations, integrations and plugins, with more on the way in our next release coming in the second half of the year [2024].

Here are the six (6) "tea leaves" that I am reading to make this prediction:

1. Shopping Cart: Matterport is updating its shopping cart now (noon- 3 pm ET) today (Sunday, 2 June 2024). Many major announcements by Matterport have been preceded by "Scheduled Maintenance)

2. Quarterly Release Cycle: Matterport signaled that it wanted to be on a quarterly release cycle, when it announced its Winter 2024 Release on 15 February 2024. Four months from then will be June 15, 2024: just 12 days from today. (Matterport in this 15 February 2024 video says "first in a series" ... "New features coming to market" ... "more in our next release coming in the second half of 2024."

3. No Matterport News Since 15 May 2024: Matterport tends to issue a media release weekly (whether it truly has news or rehashes in a media release something that was previously announced (in YouTube videos, blog post, case study, etc.) Almost every time that Matterport has announced something big, there have been no other media releases in the previous two weeks. I could imagine that Matterport has its marketing communications team focused on the news announcement for at least two weeks leading up to major announcements.

4. Matterport Blog Post Cadence Slowed: In recent weeks, Matterport blog posts have almost been weekly. The last Matterport Blog post featuring news was on 24 May 2024. Almost every time that Matterport has announced something big, there was no Matterport blog post in the preceding week. Again, I could imagine that Matterport has its marketing communications team focused on creating a blog post for the big news.

5. Matterport Abstract Published: In early May 2024 (Thank you @Fathom3D), Matterport published: Matterport Abstract: Automatic Defurnishing of Indoor 360 Panoramas on its GitHub. While the audience for the Matterport Abstract are other developers in the computer vision space, I could imagine that Matterport would have held off this publication until after its big announcement the week of June 3rd, EXCEPT the Matterport Abstract has been accepted for two Workshops that needed to begin promoting their 18 June 2024 and 17-21 June 2024 events respectively:

✓ Workshop on Generative Models for Computer Vision at CVPR 2024 (18 June 2024)
✓ Workshop on Computer Vision in the Built Environment at CVPR 2024 [17-21 June 2024)

6. Previously Announced News (Coming Soon) is Announced Again (When Available): Matterport has frequently announced coming soon features (beta release) and then announced it again when the features are commercially available. It's been a year since Matterport first announced Project Genesis on 14 June 2023. Matterport announces major news on Mondays (such as CoStar's plans to acquire Matterport).

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If I am right about Project Genesis launching Monday, June 3, 2024), then what I wrote on 14 June 2023 in the We Get Around Network Forum (and reprinted below for your convenience), is timely and relevant):

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Continued in the We Get Around Network Forum:

https://www.wegetaroundnetwork.com/topic/19908/page/1/6-reasons-why-matterport-will-launch-project-genesis-monday-6-june-2024/