Commentary and Analysis by
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Matterport hit a grand slam home run with the design, build, distribution and pricing of the Matterport Pro3 Camera for Matterporters around the globe.
The Matterport Pro3 Camera solves 10 problems and enables at least five new use cases for Matterport Service Providers (MSPs).
While the Leica BLK360 image laser scanner paired with the Matterport Capture app solves most of the following challenges with its LiDAR scanning tech for capturing spatial data (versus the Matterport Pro2 3D Camera’s structured light tech), the BLK360 $20,400 starting price – versus the Pro3 $5,995 starting price – is simply too high (and capturing spatial data too slow) to scale a global network of Matterporters with the necessary image laser scanner required for scanning much of the built world.
Until the Pro3 announcement on August 30, 2022, that was a big-big-big problem for Matterport.
Given Matterport’s ambitious plans for its Matterport Capture Services On-Demand program - now in 150 plus cities among seven countries – and the challenges of the Pro2 and BLK360, my only surprise about the Pro3 is that it took Matterport so long to introduce it. For more on this topic, please see my post in the We Get Around Network Forum in January 2022: Why Matterport will Build and Sell a Leica BLK360 Clone for Less Than $7,500.
Unlike Leica that likely needs to make a profit on each BLK360 LiDAR scanner sold, I could imagine that Matterport is uniquely positioned with the Pro3 to sell at or near cost because Matterport has additional fly-wheel revenue stream opportunities from scanning spaces, including:
[We Get Around Network Forum Founder and Managing Editor Dan Smigrod's Commentary and Analysis continues in the We Get Around Network Forum (www.WGANForum.com).