Global Fashion Retailer GUESS Uses Matterport Digital Twins to Reimagine its Retail Experience
Company sees 200 percent increase in productivity and 30 percent decrease in travel costs employing Matterport on iPad devices with Bigtincan sales enablement
SUNNYVALE, California, Wednesday, June 22, 2022 (GLOBE NEWSWIRE) -- Matterport, Inc. (Nasdaq: MTTR), the leading spatial data company driving the digital transformation of the built world, announced that GUESS?, Inc. (NYSE: GES) (“GUESS”), the global fashion brand and retailer, has adopted Matterport digital twins to ensure brand consistency across its stores and create immersive, virtual experiences for its employees, external buyers and wholesale partners. Since 2017, GUESS has used Matterport digital twins, or photorealistic digital replicas of stores, to realize a 200 percent increase in productivity, a 30 percent decrease in travel costs, and a 95 percent reduction in departmental paper and printer ink costs. Additionally, by equipping employees with iPad® and the Bigtincan sales enablement solution, GUESS trained and collaborated remotely with staff, engaged partners and wholesale customers, replacing in person store and showroom visits with virtual experiences.
“Brick-and-mortar retailers still face a lot of uncertainty, but digital twins have enabled us to streamline our operations worldwide and build exciting, virtual experiences that set us up for long-term success,” said Jacklyn De Antunano, Project Manager, Training and Development, at GUESS. “Whether we are onboarding new employees or making updates to our store displays, brand consistency is crucial. With Matterport digital twins, merchandising teams at our Los Angeles headquarters can set clear directives for our stores worldwide, while new hires can more easily familiarize themselves with our brand. In addition, creating digital twins of our showrooms help us provide a seamless, virtual experience for buyers.”
At GUESS, visual merchandising teams frequently reimagine its brick-and-mortar experience. To ensure global brand consistency across stores, GUESS configures new layouts and displays in a mock store at its corporate headquarters (HQ). GUESS captures a digital twin of its sample space with a Matterport camera and then shares it with store managers globally to replicate in-person. To provide detailed instructions for store teams, each digital twin contains Mattertags – color-coded, visual tags anchored to a specific product and embedded with audio, video, or detailed notes from GUESS HQ. Equipped with iPad, GUESS’ store teams can view their Matterport digital twins directly through Bigtincan, the company’s sales enablement platform and central hub for proprietary content and knowledge.
Matterport media release continues in the We Get Around Network Forum (www.WGANForum.com).