Thursday Mar 31, 2022

84. The first NFT platform for realestate images – “real” – launched by HomeJab

The first NFT platform for real estate images – “real” – launched by HomeJab

New marketplace for one-of-a-kind images offers higher compensation for professional real estate photographers to “disrupt” the $4B stock photo industry

Cherry Hill, NJ – Tuesday, March 29, 2022 – A new non-fungible token or NFT marketplace for real estate images called “real” – launched by HomeJab – offers an innovative alternative to stock photo services. Participating professional real estate photographers receive 96 percent of all sales proceeds – the highest compensation available from a major stock photo platform.

Photographers currently earn as little as 2 cents to 25 cents per month per photo through stock photo agencies, according to Phototutorial.

“We’re flipping the model upside down,” said Joe Jesuele, head of, who led the development of real estate’s first NFT platform of images. HomeJab provides real estate agents on-demand professional real estate photography and other visual production services in every major US market and all 50 states.

“Buyers such as real estate agents and their web and marketing agencies can purchase unique images with nearly all the compensation going to the artist – the photographer. That’s the way it should be,” he added.

Jesuele explains that one of the most significant advantages of this new NFT marketplace is its “real-world utility.”

“Too many NFT projects today are designed to help the founders make money. The real NFT marketplace supports the hard work and gives new visibility to professional real estate photographers' artistry while properly supporting their creative efforts,” he explained.

“By bridging the physical world and the metaverse, ‘real’ can help cut through the current clutter of NFT scams and pump and dumps of (worthless) coins that have no real utility. While other NFTs' value will collapse, we know from experience that good images will always have value and utility,” Jesuele said.

The new real NFT marketplace is designed for real estate agents and digital marketers to purchase one-of-a-kind iconic real estate imagesThe real platform also enables clients to order custom NFTs to be shot and produced by professional real estate photographers for their exclusive commercial use as they will own the image.


HomeJab media release continues in the We Get Around Network Forum (

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