Redfin Launches Rental Search
1. Consumers Can Now Search for Apartments and Homes for Rent on Redfin’s Website and iOS App
2. Rental Search is Powered by RentPath, which Redfin Acquired in 2021
3. Advertisers with RentPath will now have access to Redfin’s 47M monthly visitors
SEATTLE & ATLANTA--Wednesday, 23 March 2022--(BUSINESS WIRE)-- (NASDAQ: RDFN) — Redfin (www.redfin.com) today launched nationwide rental search, letting consumers search for both rental and for-sale home listings on Redfin for the first time. Built on the same map-based search technology used by tens of millions to find homes for sale, the addition of rentals makes Redfin a destination for everyone in the U.S. looking for a place to live. Redfin’s rental search is powered by rental listings from RentPath, a leading marketing technology and services platform for the rental industry that operates Rent.com and other popular rental sites, which Redfin acquired in April 2021. This significantly expands the reach of the RentPath network, letting RentPath’s property-management customers market their rental listings to Redfin.com’s 47 million monthly visitors.
“Adding rental listings to Redfin.com will increase our authority as a real estate destination, not only drawing more visitors to rental listings, but also to our existing for-sale listings,” said Redfin CEO Glenn Kelman. “With about one in five Redfin.com visitors interested in rentals, we have an opportunity to generate as many rental inquiries from Redfin.com as from all other RentPath sites. As a result, we expect to attract more property managers to promote their listings on Redfin.com, and for Redfin.com traffic growth to accelerate.”
Powerful, immersive search to discover the perfect place to rent
Prospective renters can see updated listings every day, search with tailored filters, including budget, location and pet policy, and connect with property managers. Photos, floor plans and 3D tours let users experience a new rental home before ever setting foot inside. Renters can use the contact feature to connect with property managers to schedule a tour, ask a question or request an application.
Because Redfin is a leading site to find homes for sale, people deciding between buying and renting can use Redfin for their entire home search. With one click, users can switch between homes for sale and homes for rent on the map. With another click, users can mark their favorite homes and see all of them in one place, whether they're for sale or for rent.
“Most people who are considering renting a new home in the next six months say they are also considering buying,” said Christian Taubman, Redfin's Chief Growth Officer. "Redfin gives everyone the tools to win the place that's best for them, whether that's a place to lease or buy.”
Redfin media release continues in the We Get Around Network Forum (www.WGANForum.com)