Thursday Dec 08, 2022
157. No slowdown in sight for European Proptech Nodalview; Raises Additional €4 Million
Brussels, Belgium -- Thursday, December 8, 2022 -- The global real estate market cooldown doesn’t seem to be holding back Brussels-based Nodalview. The Proptech scale-up who builds innovative solutions for the residential real estate market is seeing sustained growth continuing to win new market share. The company has secured an investment round of €4M to fuel its ambition to become the #1 platform for real estate professionals and take advantage of the unique current market conditions.
Rebalancing of the market
Over the previous 2 years, the demand for real estate has surged, generating a record number of transactions across Europe. Combined with low interest rates, this has put home sellers in a favourable position, needing little effort to attract (hungry) buyers. But today’s unfavourable macroeconomic context is now rebalancing the market back to its pre-pandemic levels. Although a portion of transactions are still taking place, inflation and recent interest rate spikes have lowered the appetite of buyers. This leads to uncertainty amongst sellers about whether the time is right to put their house on the market, unsure if they will get an attractive offer putting real estate agents at risk.
The return of the buyer experience
Recent research conducted by the scale-up revealed that a staggering 88% of properties listed by agents on the main property portals in France and Belgium are still not leveraging modern buyer-friendly technologies beyond regular photography. These include 360° interactive tours, schematic 2D floor plans (<10% of listings) or even property videos (<1% of listings).
“For years the experience for home seekers has been neglected,” says Thomas Lepelaars co-founder & CEO of Nodalview. ”Complex market conditions make it more important than ever for real estate professionals to prove they can successfully attract and find the right buyers, especially in an evolving digital world”. The demanding context is requiring agents to double down their efforts to successfully market properties online and source qualified leads. This shift of power is putting the home buying experience back in the focus of agents which presents a unique opportunity for Nodalview!
Nodalview media release continues in the We Get Around Network Forum (www.WGANForum.com).
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